An empirical assessment of stimulus presentation mode bias in conjoint analysis

An empirical assessment of stimulus presentation mode bias in conjoint analysis

Bibliographic Details
Main Authors:	Debi P. Mishra, Junhong Min, M. Deniz Dalman
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2012-02-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4362/im_en_2011_04_Mishra.pdf

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