An empirical assessment of stimulus presentation mode bias in conjoint analysis
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-02-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4362/im_en_2011_04_Mishra.pdf |