An empirical assessment of stimulus presentation mode bias in conjoint analysis

An empirical assessment of stimulus presentation mode bias in conjoint analysis

Bibliographic Details
Main Authors: Debi P. Mishra, Junhong Min, M. Deniz Dalman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-02-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4362/im_en_2011_04_Mishra.pdf
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spelling doaj-429a01ea395b4d1e84a4a66ea5cd2c2a2020-11-25T02:58:43ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-02-01744362An empirical assessment of stimulus presentation mode bias in conjoint analysisDebi P. Mishra0Junhong MinM. Deniz DalmanPh.D., Associate Professor of Marketing School of Management Binghamton University, State University of New Yorkhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4362/im_en_2011_04_Mishra.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Debi P. Mishra
Junhong Min
M. Deniz Dalman
spellingShingle Debi P. Mishra
Junhong Min
M. Deniz Dalman
An empirical assessment of stimulus presentation mode bias in conjoint analysis
Innovative Marketing
author_facet Debi P. Mishra
Junhong Min
M. Deniz Dalman
author_sort Debi P. Mishra
title An empirical assessment of stimulus presentation mode bias in conjoint analysis
title_short An empirical assessment of stimulus presentation mode bias in conjoint analysis
title_full An empirical assessment of stimulus presentation mode bias in conjoint analysis
title_fullStr An empirical assessment of stimulus presentation mode bias in conjoint analysis
title_full_unstemmed An empirical assessment of stimulus presentation mode bias in conjoint analysis
title_sort empirical assessment of stimulus presentation mode bias in conjoint analysis
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2012-02-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4362/im_en_2011_04_Mishra.pdf
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AT debipmishra empiricalassessmentofstimuluspresentationmodebiasinconjointanalysis
AT junhongmin empiricalassessmentofstimuluspresentationmodebiasinconjointanalysis
AT mdenizdalman empiricalassessmentofstimuluspresentationmodebiasinconjointanalysis
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