| Summary: | Considering that many of the current point communication strategies in
terms of perception and human interaction with the environment, not always clear
connotations of involvement and development with nature, this communication is to study
what values are exploited in advertising for the sale of properties in large cities. Take as the
body of the folder that presents the launch of condominium Ecovillaggio in Goiania, and
analyzes its syncretic text, ie, the interaction of verbal language with the visual, with the
procedures of the methodology of semiotics A. J. Greimas, to search modalization speech
and anthropology of the imaginary G. Durand, to interpret the test results.
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