Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia

• Main Author: Hanane ABICHOU
• Format: Article
• Language: English
• Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2015-12-01
• Series: Essachess
• Subjects: local product; consumer; motivations; tourism; amenities
• Online Access: http://www.essachess.com/index.php/jcs/article/view/310

This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behavior, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.