SCREEN “LANGUAGE” AND SCREEN “SPEECH” IN THE STATIC SCOPE OF THE HETEROGENEOUS TEXTS: DISCRETE UNITS OF THE MOVEMENT CONTINUUM

SCREEN “LANGUAGE” AND SCREEN “SPEECH” IN THE STATIC SCOPE OF THE HETEROGENEOUS TEXTS: DISCRETE UNITS OF THE MOVEMENT CONTINUUM

The article describes the content of the screen “language”, which is one of the ways to record the screen text, similar to the writing. The screen “speech” is scrutinized as the contamination of semiotically heterogeneous units in space-time continuum of the screen, as well as its usage in polycode-...

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Bibliographic Details
Main Author: YUliya A. Evgrafova (Zakirova)
Format: Article
Language:Russian
Published: Moscow Region State University Editorial Office 2019-06-01
Series:Вестник Московского государственного областного университета
Subjects:
polycode-multimodal text
static scope of the screen
the screening
photogram
seme
iconic sign
Online Access:http://evestnik-mgou.ru/en/Articles/View/954

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