Ola Acquired TaxiForSure: Post-takeover Dilemma

Ola Acquired TaxiForSure: Post-takeover Dilemma

Bibliographic Details
Main Authors: T. Sai Vijay, Sanjeev Prashar, Vinita Sahay
Format: Article
Language:English
Published: SAGE Publishing 2020-03-01
Series:Vikalpa
Online Access:https://doi.org/10.1177/0256090920917052
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spelling doaj-41ef30cb81f94ab1b7f6ac9e4e6906892021-04-02T16:56:42ZengSAGE PublishingVikalpa0256-09092020-03-014510.1177/0256090920917052Ola Acquired TaxiForSure: Post-takeover DilemmaT. Sai Vijay0Sanjeev Prashar1Vinita Sahay2 is presently working as an assistant professor at the Indian Institute of Management Ranchi, in the Marketing Department. His research interests include online consumer behaviour, online consumer reviews, consumer buying behaviour, customer relationship marketing, and impulse buying behaviour. He has published research papers in various journals such as , and . email: tsaivijay@gmail.com is a professor at the Indian Institute of Management Raipur India in the area of marketing management. Prior to this, he worked with the Institute of Management Technology (IMT), Ghaziabad as professor in the area of marketing management. His areas of interest are impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studies in various journals such as Richard Ivey School of Business, Emerald Group Publishing Limited, and . email: dr.sanjeev.prashar@gmail.com is presently the director at the Indian Institute of Management Bodh Gaya. Prior to this assignment, Professor Sahay was at the Indian Institute of Management Raipur, as a Professor in the area of Marketing Management. She has worked with the Institute of Management Technology (IMT), Ghaziabad, as Professor in the area of Marketing Management. Her areas of interest include service marketing, brand management, retailing and supply chain management and customer relationship management. She has published research papers in various journals like ñ Journal of Retail & Leisure Property and International Journal of Retail & Distribution Management. email: sahayvinita@gmail.comhttps://doi.org/10.1177/0256090920917052
collection DOAJ
language English
format Article
sources DOAJ
author T. Sai Vijay
Sanjeev Prashar
Vinita Sahay
spellingShingle T. Sai Vijay
Sanjeev Prashar
Vinita Sahay
Ola Acquired TaxiForSure: Post-takeover Dilemma
Vikalpa
author_facet T. Sai Vijay
Sanjeev Prashar
Vinita Sahay
author_sort T. Sai Vijay
title Ola Acquired TaxiForSure: Post-takeover Dilemma
title_short Ola Acquired TaxiForSure: Post-takeover Dilemma
title_full Ola Acquired TaxiForSure: Post-takeover Dilemma
title_fullStr Ola Acquired TaxiForSure: Post-takeover Dilemma
title_full_unstemmed Ola Acquired TaxiForSure: Post-takeover Dilemma
title_sort ola acquired taxiforsure: post-takeover dilemma
publisher SAGE Publishing
series Vikalpa
issn 0256-0909
publishDate 2020-03-01
url https://doi.org/10.1177/0256090920917052
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AT sanjeevprashar olaacquiredtaxiforsureposttakeoverdilemma
AT vinitasahay olaacquiredtaxiforsureposttakeoverdilemma
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