Electronic Commerce Success Model: A Search for Multiple Criteria
The current study attempts to develop and examine framework of e-commerce success. In order to obtain comprehensive and robust measures, the framework accomodates key factors that are identified in the literature concerning the success of electronic commerce. The structural model comprises of four e...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitas Gadjah Mada
2004-01-01
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Series: | Gadjah Mada International Journal of Business |
Subjects: | |
Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5530 |