AGENT MODELING AS ANALYSIS TOOL IMPLEMENTATION OF INFORMATION AND ANALYTICAL ECOSYSTEMS

• Main Authors: Zakhar Viktorovich Sukhonosenko, Luybov Vadimovna Gajkova
• Format: Article
• Language: English
• Published: Science and Innovation Center Publishing House 2019-12-01
• Series: Наука Красноярья
• Subjects: агентное имитационное моделирование; информационно-аналитическая система; финансовая экосистема; мобильная реклама; конверсия; продвижение; финансовый продукт; цифровой рынок
• Online Access: http://journal-s.org/index.php/nk/article/view/12440

The use of agency modeling in the early analysis of the expected results of integration of the designed software into business processes is considered using the example of information and analytical mo-Delhi, which implements a new approach to the promotion of financial products, as well as problems of low conversion of the Internet and mobile advertising. Purpose: determination of scientifically based approaches to ecosystem performance growth with different values of efficiency of financial products promotion in the consumer market. Methodology: the dialectical method is used as a general scientific method of cognition; Techniques and tools for systemic, comparative, statistical, economic and financial analysis; Simulation methods and tools. Results: described is a new approach to promotion, regarding problems of low conversion of the Internet and mobile advertising of financial products, characterized by using agency simulation as a basis for analytical processing of research results. Scope of results: heads of companies when deciding on favorable and unfavourable conditions of the information and analytical financial ecosystem as one of the components of the business development strategy.