Do Print Media Cater the Needs of Society? A Study to Analyze the Coverage of Health Issues in Major Dailies of Pakistan

• Main Authors: Imran Muslim, Muhammad Ahsan Bhatti, Tahir Mahmood
• Format: Article
• Language: English
• Published: CSRC Publishing 2020-09-01
• Series: Journal of Business and Social Review in Emerging Economies
• Subjects: Health Issues, Print media, Content Analysis
• Online Access: https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1348

This research study is conducted to identify the contribution of print media in highlighting the health specific information for their readers. A content analysis was made for five major Urdu and English dailies, to understand the importance given to health issues in terms of space given, frequency and tone of the contents. The findings of study concluded that mostly articles discussed the health education, specific diseases were less reported. Mostly articles were in neutral and positive tone respectively. Almost one fourth of the articles presented the multiple viewpoints with conclusion as elaborated multiple aspects such as diagnosis, precautionary measures, treatments and remedies/suggestions. Two-thirds of the articles discussed the non-scientific evidence. It was conclude that Information related to health was treated very casually and no serious and result oriented effort was made by the print media.