Perceived Sustainability and Customer Engagement in the Online Shopping Environment: The Rational and Emotional Perspectives

Perceived Sustainability and Customer Engagement in the Online Shopping Environment: The Rational and Emotional Perspectives

As increasing numbers of customers pay attention to product and service sustainability when shopping online, more and more firms in the online market engage in promoting perceived sustainability to establish close customer relationships. Prior studies implied the effects of perceived sustainability...

Full description

Bibliographic Details
Main Authors: Xiao Chen, Xiaojing Sun, Dongwei Yan, Decheng Wen
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Sustainability
Subjects:
perceived sustainability
customer engagement
online shopping
Online Access:https://www.mdpi.com/2071-1050/12/7/2674

Similar Items

Similar Items