| Summary: | The narration of a story is a work half-way between the real and the virtual, the factual and the functional. The request to join a social network sent to 281 people is a pretext to reflect on what happens in the world online and its consequences on life offline. To analyse this “incident” raises two questions: first, how to tell the event happened, second how to interpret the unexpected consequences of intentional action that is work half-way between the online and offline. In this work we choose to use as a method the auto-ethnography, and try to interpret the event through:Merton’s concept of the unexpected consequences of a social action and literature on SNS. Our story offers a further point of reflection, that is, what happens when the virtual, and all that takesplace in it, becomes part of daily life.
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