Designing Incentive Schemes for Privacy-Sensitive Users
Businesses (retailers) often wish to offer personalized advertisements (coupons) to individuals (consumers), but run the risk of strong reactions from consumers who want a customized shopping experience but feel their privacy has been violated. Existing models for privacy such as differential priva...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Labor Dynamics Institute
2015-12-01
|
| Series: | The Journal of Privacy and Confidentiality |
| Subjects: | |
| Online Access: | https://journalprivacyconfidentiality.org/index.php/jpc/article/view/646 |