Competitiveness attributes of Small and Medium Enterprises (SMEs) in the global market (case study: garment SMEs in Tri Tunggal Village, Lamongan)

Competitiveness attributes of Small and Medium Enterprises (SMEs) in the global market (case study: garment SMEs in Tri Tunggal Village, Lamongan)

The center of small and medium enterprises (SMEs) of garment in Tritunggal Village, Lamongan produces t-shirts, jackets, sport costumes and school uniforms, and other garment products. The SMEs have a potential opportunity to develop their marketing strategy so that they can compete with similar ind...

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Bibliographic Details
Main Authors: Utami Issa Dyah, Novianti Trisita, Romansa Teuku Iqbal Dianta
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:MATEC Web of Conferences
Online Access:https://doi.org/10.1051/matecconf/201820401011

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