Competitiveness attributes of Small and Medium Enterprises (SMEs) in the global market (case study: garment SMEs in Tri Tunggal Village, Lamongan)
The center of small and medium enterprises (SMEs) of garment in Tritunggal Village, Lamongan produces t-shirts, jackets, sport costumes and school uniforms, and other garment products. The SMEs have a potential opportunity to develop their marketing strategy so that they can compete with similar ind...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201820401011 |