The decision-making in the internationalization of brazilian franchising chains

The decision-making in the internationalization of brazilian franchising chains

This research aimed to understand how the decision making process regarding the internationalization of Brazilian franchise chains occurred. This work intended to learn the motivation for internationalization, and the methods used in decision-making. The results obtained from two franchise chains re...

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Bibliographic Details
Main Authors: Nadia Wacila Hanania Vianna, Pedro Lucas de Resende Melo, Arnaldo Luiz Ryngelblum
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2014-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
redes de franquias, internacionalização, tomada de decisão.
Online Access:https://internext.espm.br/internext/article/view/189

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