Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation
Purpose: This study examines the effect of market sensing and interaction orientation capabilities on the marketing performance of service based firms in Ghana. The study particularly explored the moderation effect of interaction orientation capability on the relationship between market sensing and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Hellenic University
2021-10-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
| Subjects: | |
| Online Access: | https://www.jthsm.gr/vol7iss2/7-2-4.pdf |