Cultural Capital and the Consumption of Cultural Goods: Strategies Used for Status Consumption Among New Middle Class Brazilian Women.

• Main Authors: Lucivânia Filomeno Ponte, Cecilia Queirós Mattoso
• Format: Article
• Language: Portuguese
• Published: Universidade Nove de Julho 2014-12-01
• Series: REMark: Revista Brasileira de Marketing
• Subjects: Capital Cultural; status; produtos culturais.
• Online Access: http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2613

<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-US">Holt (1998) investigated the application of &nbsp;the concept of consumption of cultural products as a means of acquiring status by conducting research in the United States and Turkey (&Uuml;st&uuml;ner &amp; Holt, 2010). This present research was based on this latest study and aimed to study the relationship between the consumption of cultural products and the consumption of status among Brazilian women in the new middle class. It was concluded that the cultural capital acts as a determining factor in the consumption of status, being converted in tastes and consumption practices. The consumption of cultural products is critical to the building of the status strategies, however, the cultural products used may vary according to the greater or lesser cultural capital of the interviewees.</span>