The Analysis of the Influence of Residence in the Purchase of Pharmaceutical Products

• Main Author: Valečková Jana
• Format: Article
• Language: English
• Published: Tomas Bata University in Zlín 2012-03-01
• Series: Journal of Competitiveness
• Subjects: pharmaceutical market; logistic regression; marketing research; probability of purchase
• Online Access: http://www.cjournal.cz/files/85.pdf

This paper analyzes the relationship between the purchase of pharmaceutical products in pharmacies and the residence of customers. The customers sampled lived in either a city or in a village. The first step in this paper was to statistically detect the differences between residence of a town and a village whiles the second step aimed at detecting the probability of purchase by residents of a city and residents of a village. Regression analysis, specifically logistic regression is used because the dependent variable is binary in nature. The analysis is conducted for five groups of medicaments: (1) medicines for immune support, (2) pharmacy cosmetics, (3) vitamins and minerals, (4) medicines to support the nervous system and (5) painkillers.