Competitiveness of Small and Medium Firms (SMEs) in Facing ASEAN Economic Community

The purpose of this study is to develop a model of Resource-based View (RBV) and to analyze the competitiveness of Manado Small and Medium firms (SMEs) in facing the ASEAN Economic Community (AEC), based on valuable, rare, inimitable and non-substituable (VRIN) resources of Resource-based View (RBV)...

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Bibliographic Details
Main Authors: Leonardus Ricky Rengkung, Lyndon Reinhardt J Pangemanan, Lorraine W Sondak
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2018-01-01
Series:International Research Journal of Business Studies
Subjects:
Online Access:http://irjbs.com/index.php/jurnalirjbs/article/view/1297