Models of Strategic Management Scanning Based on Trend Heuristics as the Least Information Intensive Quantifiers || Modelos de escaneo de gestión estratégica basados en tendencias heurísticas como cuantificadores intensivos de menor información
SS (Strategic Scanning) is unique, partially subjective, inconsistent, interdisciplinary, vague and multidimensional process. Its description and optimisation suffers from IS (Information Shortage) and heterogeneity. IS eliminates straightforward application of traditional statistical methods. Heter...
Main Authors: | Kriz, Jiri, Dohnal, Mirko, Fojtu, Katerina |
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Format: | Article |
Language: | English |
Published: |
Pablo de Olavide University
2020-06-01
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Series: | Revista de Métodos Cuantitativos para la Economía y la Empresa |
Subjects: | |
Online Access: | https://www.upo.es/revistas/index.php/RevMetCuant/article/view/3260/3991 |
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