STRATEGI PEMASARAN INDUSTRI MADU PADA PT MADU PRAMUKA DI KABUPATEN BATANG

STRATEGI PEMASARAN INDUSTRI MADU PADA PT MADU PRAMUKA DI KABUPATEN BATANG

This research purposes are to identify the external and internal factors that can be the strength, weakness, opportunity, and threat to find the strategic alternative and to determine the strategic priority applied in the marketing of honey industry in PT. Madu Pramuka, Batang Regency. The basic met...

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Bibliographic Details
Main Authors: Eka Pratiwi, Sugiharti Mulya Handayani
Format: Article
Language:English
Published: Universitas Sebelas Maret, Faculty of Agriculture 2017-09-01
Series:Caraka Tani: Journal of Sustainable Agriculture
Subjects:
honey
marketing of strategy
SWOT matrix
QSP matrix
Online Access:https://jurnal.uns.ac.id/carakatani/article/view/14066

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