Aesthetic Reflection in Managerial Theory and Practice

• Main Author: Adam Dzidowski, PhD, Eng.
• Format: Article
• Language: English
• Published: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego 2019-01-01
• Series: Problemy Zarządzania
• Subjects: organisational theory; aesthetics; philosophy; design; visualisation
• Online Access: http://pz.wz.uw.edu.pl/gicid/01.3001.0013.3375

Research on the aesthetics of organisations, conducted for several decades, has led to organisations being no longer regarded as aesthetically neutral entities, but as forms of expression, susceptible to several aspects of human perception, interpretation and reaction. This approach can be of particular importance for supporting creativity, innovativeness, knowledge conversion, and for critical reflection on the theory of management and managerial practice. In order to take full advantage of the potential of this cognitive perspective, one should turn to applied practices (e.g. the work of designers and artists) combined with theory (of perception, design or art), which have thus far remained beyond the purview of mainstream organisation and management theory. JEL: L29 null The creation of the English-language version of these publications is fi nanced in the framework of contract No. 607/P-DUN/2018 by the Ministry of Science and Higher Education committed to activities aimed at the promotion of education.