Die invloed van verbruikers se persepsie en bondings in die vorming van winkelbeeld
The influence of consumer's perception and attitudes in forming retail store images. The consumer's image of a specific retail store is influenced by functional inputs such as the quality and variety of products, price policy, advertising, sales personnel, and external and internal appeara...
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| Format: | Article |
| Language: | English |
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AOSIS
1980-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/1245 |