Analysis of modern approaches to the creation of information systems of marketing companies

Analysis of modern approaches to the creation of information systems of marketing companies

The paper substantiates the role of marketing information systems (MIS) in modern enterprise management. The main elements of the MIS methodology are considered, its essence is revealed, and the possibilities of its implementation in practice are determined. A model of the MIS functioning and the ma...

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Main Author: Ekaterina Kievskaya
Format: Article
Language:English
Published: PC Technology Center 2018-11-01
Series:ScienceRise
Online Access:http://journals.uran.ua/sciencerise/article/view/145733
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spelling doaj-400cecd93695487ea52ca2c400ec4eb12020-11-24T21:21:37ZengPC Technology CenterScienceRise2313-62862313-84162018-11-011010242710.15587/2313-8416.2018.145733145733Analysis of modern approaches to the creation of information systems of marketing companiesEkaterina Kievskaya0Киевский национальный университет строительства и архитектуры, пр. Воздухофлотский, 31, г. Киев, Украина, 03037The paper substantiates the role of marketing information systems (MIS) in modern enterprise management. The main elements of the MIS methodology are considered, its essence is revealed, and the possibilities of its implementation in practice are determined. A model of the MIS functioning and the main directions of its optimization are developed. The practical aspects of implementation and prospects for the development of the MIS methodology in the conditions of the modern Ukrainian economy are investigatedhttp://journals.uran.ua/sciencerise/article/view/145733
collection DOAJ
language English
format Article
sources DOAJ
author Ekaterina Kievskaya
spellingShingle Ekaterina Kievskaya
Analysis of modern approaches to the creation of information systems of marketing companies
ScienceRise
author_facet Ekaterina Kievskaya
author_sort Ekaterina Kievskaya
title Analysis of modern approaches to the creation of information systems of marketing companies
title_short Analysis of modern approaches to the creation of information systems of marketing companies
title_full Analysis of modern approaches to the creation of information systems of marketing companies
title_fullStr Analysis of modern approaches to the creation of information systems of marketing companies
title_full_unstemmed Analysis of modern approaches to the creation of information systems of marketing companies
title_sort analysis of modern approaches to the creation of information systems of marketing companies
publisher PC Technology Center
series ScienceRise
issn 2313-6286
2313-8416
publishDate 2018-11-01
description The paper substantiates the role of marketing information systems (MIS) in modern enterprise management. The main elements of the MIS methodology are considered, its essence is revealed, and the possibilities of its implementation in practice are determined. A model of the MIS functioning and the main directions of its optimization are developed. The practical aspects of implementation and prospects for the development of the MIS methodology in the conditions of the modern Ukrainian economy are investigated
url http://journals.uran.ua/sciencerise/article/view/145733
work_keys_str_mv AT ekaterinakievskaya analysisofmodernapproachestothecreationofinformationsystemsofmarketingcompanies
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