Electronic Word of Mouth on Twitter About Physical Activity in the United States: Exploratory Infodemiology Study
BackgroundTwitter is a widely used social medium. However, its application in promoting health behaviors is understudied. ObjectiveIn order to provide insights into designing health marketing interventions to promote physical activity on Twitter, this exploratory...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
JMIR Publications
2013-11-01
|
| Series: | Journal of Medical Internet Research |
| Online Access: | http://www.jmir.org/2013/11/e261/ |