A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective

A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective

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Bibliographic Details
Main Author: Wen-Chia Tsai
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2013-02-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4968/im_en_2012_04_Tsai.pdf
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spelling doaj-3fc6054a81314a0f8c709f4deddf47be2020-11-25T04:03:22ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262013-02-01844968A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspectiveWen-Chia Tsaihttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4968/im_en_2012_04_Tsai.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Wen-Chia Tsai
spellingShingle Wen-Chia Tsai
A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
Innovative Marketing
author_facet Wen-Chia Tsai
author_sort Wen-Chia Tsai
title A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
title_short A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
title_full A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
title_fullStr A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
title_full_unstemmed A study of consumer behavioral intention to use e-books: the Technology Acceptance Model perspective
title_sort study of consumer behavioral intention to use e-books: the technology acceptance model perspective
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2013-02-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4968/im_en_2012_04_Tsai.pdf
work_keys_str_mv AT wenchiatsai astudyofconsumerbehavioralintentiontouseebooksthetechnologyacceptancemodelperspective
AT wenchiatsai studyofconsumerbehavioralintentiontouseebooksthetechnologyacceptancemodelperspective
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