Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)
<strong>Objective</strong> Given that the customers’ experience in each industry, service and communication channel is unique and special, this study aims at identifying and examining the strengths and weaknesses of the existing models in the developing customers’ experimental map based...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-04-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_75944_3d2f8cb68c4f79757298dbc93629438b.pdf |