| Summary: | The purpose of this study is to know the influence of entrepreneurial action group on the performance of SMEs through internalization of quadruple-helix innovation role ( a study on creative economy-based SMEs in Palembang). The research design used is a causal research. The type of data used is primary data, i.e. questionnaire and direct interviews . The sampling methods used was purposive sampling, thus there are 95 respondents/owners of creative economy-based SMEs. Analytical techniques used to test the hypothesis was simple linear regression and multiple regression. The findings reveal that: a. There is a significant influence of Entrepreneurial Action Group on Creative Economy-based SMEs Performance, b. There is a significant influence of Entrepreneurial Action Group over the Creative Economy-Based Internalization of Quadruple Helix Innovation Role, c. There is no influence of Internalization of Quadruple Helix Innovation Role on Creative Economy-SMEs performance, d. There is a significant influence of Entrepreneurial Action Group and Internalization of Quadruple Helix Innovation Role on Creative Economy-Based SMEs performance.
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