PERFECTION OF MARKETING ACTIVITY FOR A CONSTRUCTION COMPANY
The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems.
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2016-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/463 |
| Summary: | The article deals with the current state of the Russian marketing in the construction industry, the main problems and their causes, as well as a number of recommendations to improve the marketing activities of a construction company based on the specific problems. |
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| ISSN: | 1816-4277 2686-8415 |