INTEGRASI ASPEK RISIKO DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY UNTUK MENGANALISIS PENERIMAAN TEKNOLOGI GO-RIDE
Abstract: This research aims to analyse the acceptance of Go-Ride, motorbike taxi booking application, using Unified Theory of Acceptance and Usage of Technology (UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUT model. Four variables were used as independent varia...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2018-03-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/2456 |