Adopting xRM in Higher Education: E-Services Outside the Classroom

Adopting xRM in Higher Education: E-Services Outside the Classroom

This paper explores the role of extended relationship management (xRM) in the higher education ecosystem. With the ultimate goal of the institution’s future sustainable development, the university has developed and implemented a customized model of integrated e-services to foster a relationship with...

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Bibliographic Details
Main Authors: Adam Malešević, Dušan Barać, Dragan Soleša, Ema Aleksić, Marijana Despotović-Zrakić
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
xRM
stakeholder management
sustainable development
university e-services
UTAUT2
Online Access:https://www.mdpi.com/2071-1050/13/14/7522

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