MÁS ALLÁ DE LA PROMOCIÓN DE VENTAS: APLICACIÓN DEL ENFOQUE ETNOGRÁFICO - BEYOND SALES PROMOTION: APPLICATION OF THE ETNOGRAPHIC FOCUS
Ethnographic focus allows analyzing people in their natural environment. This study used that so called methodology in a purchase context: a supermarket, where some marketing and advertising students designed and set some exhibits of an own brand. This was done in order to increase the sales for the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Simón Bolívar
2010-06-01
|
| Series: | Psicogente |
| Subjects: | |
| Online Access: | http://www.unisimonbolivar.edu.co/rdigital/psicogente/index.php/psicogente/article/viewFile/210/199 |