Rethinking Communication: The Role of Digital Media from Bagozzi and Phillips’ Method

• Main Authors: Maryalejandra Montiel, Fernando Villalobos
• Format: Article
• Language: English
• Published: Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid 2009-08-01
• Series: Disertaciones
• Subjects: Comunicación; medios digitales; democratización y ciudadanía
• Online Access: https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3968

The purpose of this paper is to make use of the holistic constructivism, proposed by Bagozzi & Phillips (1982), to provide structure to a methodological – theoretical body that would sustain the research named: “ Communication and Democracy: the role of cybermedia in the building of citizenship”. Its content encloses concepts about communication, digital media and democratization. Finally it elaborates a theoretical network where the theoretical, derived and empirical concepts exposed, as well as the relationships among them. The idea is to approach to accelerating and drastic changes of this 21st century, in view of the growing technological advances and the presence of global processes. The epicenter of these realities is the man and the construction of his world.