The use of marketing strategies by Small, Medium and Micro Enterprises in rural KwaZulu-Natal
This paper examines the use of marketing strategies by Small, Micro and Medium Enterprises (SMMEs) in rural areas and identifies how they are limited by various internal and external factors. The study aimed to determine whether rural SMMEs have formal marketing strategies, the factors that constrai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2013-12-01
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| Series: | The Southern African Journal of Entrepreneurship and Small Business Management |
| Online Access: | https://sajesbm.co.za/index.php/sajesbm/article/view/32 |