Reklama ako popkultúrny produkt

Reklama ako popkultúrny produkt

The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both...

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Bibliographic Details
Main Author: Eva Peknušiaková
Format: Article
Language:ces
Published: University of Presov, Faculty of Arts 2015-06-01
Series:ESPES
Subjects:
mass culture
pop culture
centrum
periphery
advertising text
advertising
visualization
Online Access:https://espes.ff.unipo.sk/index.php/ESPES/article/view/26
Description
Summary:The article analyzes the ad text as pop-cultural product, that can stand in its center - the mainstream or on the periphery. The text is approaching the issue from a broader culturological context, through the issue of mass and popular culture. Short analysis brings television advertising spot both as a common commercial product, and as a product of artistic value.
ISSN:1339-1119

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