Interface between the Public and the Press

This article presents the importance of spokesperson as an interface between the institution/ organization and the public, through the press. The article includes the attributes of the press bureau and its role in the economy of the organization it is incorporated in as well as the tactics that any...

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Bibliographic Details
Main Author: Carmen Neamţu
Format: Article
Language:deu
Published: Editura Universităţii Aurel Vlaicu Arad 2015-11-01
Series:Journal of Humanistic and Social Studies
Subjects:
PR
Online Access:http://www.jhss.ro/downloads/12/articles/14%20Neamtu.pdf
Description
Summary:This article presents the importance of spokesperson as an interface between the institution/ organization and the public, through the press. The article includes the attributes of the press bureau and its role in the economy of the organization it is incorporated in as well as the tactics that any spokesperson must master in order to have an efficient activity in his/her relation with the press and the public.
ISSN:2067-6557
2247-2371