E-commerce and related factors on the performance of small and medium scale industries
This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tehran Muncipality
2019-01-01
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| Series: | International Journal of Human Capital in Urban Management |
| Subjects: | |
| Online Access: | http://www.ijhcum.net/article_34245_fc3556175eaf1403efb2e4689308a2b2.pdf |