Follow the Connections! Finding the Big Picture of Internet Communications
Many tools can be used to track down, store and comprehensively evaluate digital objects, things like how “buzz” develops and how “sentiments” are determined. This information can be used to develop a general evaluation of certain products or a schedule for releasing marketing material on these prod...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-11-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0099/gfkmir-2014-0099.xml?format=INT |