Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms
Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis whil...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244019854639 |