CROATIAN STUDENTS AND ALCOHOL CONSUMPTION – IMPLICATIONS FOR SOCIAL MARKETING
Social marketing as a discipline that promotes products, services and ideas for voluntary behaviour change can be implemented in solving alcohol abuse problems. The WHO report (2014) on global alcohol abuse positioned Croatia on a high fourth place with an average of 15.1 litres of annual alcohol co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Dubrovnik
2018-01-01
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| Series: | Ekonomska Misao i Praksa |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/297756 |