ANTESEDEN PERCEIVED RISK PADA PURCHASE INTENTION

ANTESEDEN PERCEIVED RISK PADA PURCHASE INTENTION

The purpose of this study is to determine the influence of perceived risk to purchase intention  private label products in Indonesia modern market. This study used primary data sources obtained directly by distributing questionnaires using purposive sampling techniques, gathered 200 respondents with...

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Bibliographic Details
Main Author: Dewi Sri Rejeki
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2018-03-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
purchase intention, perceived risk, private labels, perceived financial risk, perceived functional risk, perceived physical risk, perceived psychological risk.
Online Access:https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2570

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