ANTESEDEN PERCEIVED RISK PADA PURCHASE INTENTION
The purpose of this study is to determine the influence of perceived risk to purchase intention private label products in Indonesia modern market. This study used primary data sources obtained directly by distributing questionnaires using purposive sampling techniques, gathered 200 respondents with...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2018-03-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2570 |