Traditional Art in the Age of Multimedia and Network Communications

• Main Author: Željko Rutović
• Format: Article
• Language: English
• Published: Center for Philosophy of Media and Media Research 2013-09-01
• Series: In Medias Res
• Subjects: digital age; technological egalitarianism; economic globalization; new type of artist
• Online Access: http://www.centar-fm.org/inmediasres/images/pdf/3/Zeljko%20Rutovic%20-Tradicionalna%20umjetnost%20u%20doba%20multimedije%20i%20mreznih%20komunikacija.pdf

The digital age has opened up enormous possibilities of expression, perception and reading of art. Aesthetic criteria immanent to the models of traditional art transforming into a new conceptuality which is in conformity with the techniques of rapid production and distribution. World of multi-network communications and major technological shift resulting in the metamorphosis of the concept and experience of the definition of art. That means that art is outgoing from the traditional framework of standards and ways of expression, ie. aesthetic and values position of the sense of art. Outside the emblematic of the media traditional linear progress, modern network, according to its ontology, deconstructs forced poetics structure formalism, defining the phenomenology innovative problem-solving discourse situated in the self-reflection plurality as a sign of communication currency of man’s perception of (sur) real. The multimedia art is in direct way with aesthetic and communication constructs that reformulating the mediating role, it is a dimension of openness and shifting boundaries seen in the image of the antipode of unquestionable durability.