Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market
This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominate...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2011-12-01
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| Series: | Asean Marketing Journal |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2022 |