The importance of private brands with the Romanian trade
The main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of sati...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/02_BALASESCU-Simona.pdf |