The importance of private brands with the Romanian trade

The importance of private brands with the Romanian trade

The main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of sati...

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Bibliographic Details
Main Author: Bălășescu Simona
Format: Article
Language:English
Published: Transilvania University Press 2018-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
private brands
retaill er
marketing research
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/02_BALASESCU-Simona.pdf
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spelling doaj-3ddaeabbffaf4d94975f3cffeb4737b62020-11-24T23:33:10ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942018-01-0110(59)21120The importance of private brands with the Romanian tradeBălășescu Simona0Transilvania University of Brasov, RomaniaThe main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of satisfaction felt by the inhabitants of Brasov on the quality level of the price and the assistance of the private brands products was achieved with the help of a quantitative marketing research.http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/02_BALASESCU-Simona.pdfprivate brandsretaill ermarketing research
collection DOAJ
language English
format Article
sources DOAJ
author Bălășescu Simona
spellingShingle Bălășescu Simona
The importance of private brands with the Romanian trade
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
private brands
retaill er
marketing research
author_facet Bălășescu Simona
author_sort Bălășescu Simona
title The importance of private brands with the Romanian trade
title_short The importance of private brands with the Romanian trade
title_full The importance of private brands with the Romanian trade
title_fullStr The importance of private brands with the Romanian trade
title_full_unstemmed The importance of private brands with the Romanian trade
title_sort importance of private brands with the romanian trade
publisher Transilvania University Press
series Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn 2065-2194
2065-2194
publishDate 2018-01-01
description The main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of satisfaction felt by the inhabitants of Brasov on the quality level of the price and the assistance of the private brands products was achieved with the help of a quantitative marketing research.
topic private brands
retaill er
marketing research
url http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/02_BALASESCU-Simona.pdf
work_keys_str_mv AT balasescusimona theimportanceofprivatebrandswiththeromaniantrade
AT balasescusimona importanceofprivatebrandswiththeromaniantrade
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