The importance of private brands with the Romanian trade

The importance of private brands with the Romanian trade

The main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of sati...

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Bibliographic Details
Main Author: Bălășescu Simona
Format: Article
Language:English
Published: Transilvania University Press 2018-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
private brands
retaill er
marketing research
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/02_BALASESCU-Simona.pdf
Description
Summary:The main objectives of this paper are the identification of the best -known private brands of some of Europe's largest retailers, Carrefour and Auchan. We also want to highlight the benefits brought by these products on the Romanian market. The determination of the degree of satisfaction felt by the inhabitants of Brasov on the quality level of the price and the assistance of the private brands products was achieved with the help of a quantitative marketing research.
ISSN:2065-2194
2065-2194

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