ENTERPRISE MARKETING POTENTIAL ASSESSMENT THROUGH EVALUATION OF THE CORRESPONDENCE BETWEEN ITS GOALS AND MARKET NEEDS

The approaches to determining the elements of the category "potential" and its structuring are systematized. A semantic analysis of the concept "enterprise marketing potential" identified three areas of its manifestation: the ability to achieve a certain level of competitiveness,...

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Bibliographic Details
Main Authors: А. Pylypenko, К. Berezovskyi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2013-12-01
Series:Економіка розвитку
Subjects:
Online Access:http://www.ed.ksue.edu.ua/ER/knt/ee134_68/e134py2.pdf

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