Epistemological Matrix of Contemporary Visual Culture

• Main Author: Jure Vujić
• Format: Article
• Language: English
• Published: Center for Philosophy of Media and Media Research 2018-05-01
• Series: In Medias Res
• Subjects: hipermodern west; visual; culture; west; postmodernity; scope; picture; matrix; espistemology
• Online Access: http://www.centar-fm.org/inmediasres/images/pdf/12/J.%20Vujic,%20Epistemoloske%20matrice%20suvremene%20vizualne%20kulture,%20uvod%20u%20zapadnoskopiju.pdf

The mental structure of the hipermodern West, which has been compounded since the Renaissance until today, reflecting a complex mutation of the collective and individual view of the world, maintaining a radical change of Western epistemology of perception and interpretation of the world. After the “culture as a picture” as opposed to “culture as a text” we may find ourselves in another type of reduction - those of visual awareness and all-time internalized videocentrism that dissolving the heritage of Western-European metaphysics that pervades social and humanistic sciences until the end of the 20th century. Such long picture’s autonomization and emancipation of language, speech and script reveals the philosophical and metapolitical matrices of so-called “ West- visual scope” as a kind of visual obsession.